5 Tips to Effectively Light Your Retail Space with LED Lights
Date Posted:14 October 2016
When lighting your store you have a range of options available to you. You also need to make sure that you’re choosing the right kind of lighting, lest you end up making shoppers feel like they’ve stepped into a bright and friendly 7-11. If you are looking to light a 7-11 then by all means opt for the very brightest and most white light that you can. If, on the other hand, you’re not lighting a 7-11 then you need to exercise a modicum of restraint and opt for some soft, subtle, muted, tasteful lighting. You don’t have to opt for something dim, necessarily, as people need to be able to see your products. But, you do need to choose some lighting that makes people feel comfortable and happy to be in your store. Take a look at our top five tips for lighting your retail space with LED lights.
Tip One: Direct your customers with lighting
When someone walks into your store they’re going to automatically gravitate, like the moth to the flame, towards the most attractively-lit sections. We are all pretty predictable! We just want to be able to see the products in a store and to be able to imagine owning the products. So you can help them to make their decision by lighting the way, if you will, to the products that you want people to move towards. This is a great technique and something that is used by companies of all sizes all over the world. Using LEDs for this is a cost effective way to create more sales easily.
Tip Two: Have you made safety a priority?
While it’s great to be able to say that you’re going to use lighting to enhance the experience of your customers, there’s nothing to be enhanced if you’ve got people falling over in your store, or if the lighting is such that it’s unsafe in your store. Be sure that you have made safety a priority for your customers and stick with it. LED lighting is bright and less likely to fail as compared to other lighting solutions, so it’s a great option for your store.
Tip Three: Have you got the ability to shift between night and day?
If you operate from daylight into night you need to be able to shift between the various times and brightnesses to be able to capitalise on different spending styles and habits.
Tip Four: Have you thought about the environment?
Lighting and utilities makes up a pretty big portion of the spend in a retail business, so why not make a smart choice with your lighting and choose LED lights? LEDs are a great option for a savvy business owner looking to save on their power bills.
Tip Five: Have you thought about the aesthetic?
We offer a wide range of LED solutions that can work in with any kind of store design. Take a look at our great range of lighting options.
At CLSA LED we offer a range of the best lighting for your retail store applications. Get in touch with us today to find out more about how we can help you to light up your retail store with energy efficient, bright and attractive LED lighting solutions.